The Right Visuals with the Right Words
2/14/2011
The Wall Street Journal ran an excellent article by graphic designer Nancy Duarte on the importance of using the right pictures with the right words when you're making a presentation.
Some of the points and tips she touches on are:
- We do lots of presentations these days, but "few people are trained in visual thinking."
- When pictures* and words are used well together it deepens the experience, "unifing mind and emotion."
- *But, they have to be the right pictures.
- "Keep slides simple."
- "A slide's message should come across in two or three seconds."
- "Think of each slide as a single word in a sentence ... and move through them as fast as you'd like."
- "Unpack technical slides and deliver the information through a story."
- Use slides to remind an audience how your message matters to real people.
- Bar graphs and charts may be colorful, but don't make an emotional impression.
Read the whole article at:
http://online.wsj.com/article/SB10001424052748703954004576090053995594270.html.